Event Digital Activation Manager

Do you have an eye for consumers and fan experience and you would want to elevate our event coverage with online excitement?

If yes, this role is for you! Join our Owned Media Channels team at Red Bull Media House here in our HQ in Salzburg, Austria!

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

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• EVENT CONTENT PROMOTION & COMMUNICATION

In this position, you'll oversee the curation of compelling digital content, including articles, videos, and more, to promote event competitions on our company website. You'll also manage the creation and management of editorial content related to event competitions, with a strong focus on optimizing for search engine optimization (SEO). Additionally, you'll be responsible for managing the event section of our website, ensuring all content is up-to-date, relevant, and aligns with brand guidelines.

• INTERNAL COLLABORATION

Coordination with internal teams such as Sport, Culture, and Brand will also be an essential part of your job to ensure seamless integration of event activations across digital channels. You'll work closely with the Manager of Digital Brand Activation to implement brand activations that drive audience engagement as well as with the Direct-to-Consumer (DTC) team to create strategic plans for both participating events and ticketing events.

• DATA ANALYSES

You'll be utilizing analytics tools, tracking performance metrics and user behavior, providing insights to optimize future event activations and improve user experience both online and on-site.

• MARKETS SUPPORT

You'll provide support to over 75 country digital teams and regional digital teams, ensuring consistency in quality, messaging, branding, and user experience across different geographical regions. Furthermore, you'll collaborate with the Event Marketing team to ensure successful partner integration.

Related to this position

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Proven experience (3 years+) in digital marketing, event management or related roles with a proven track record of successfully managing digital activations for events
• Proficiency in content creation with storytelling abilities and an eye for engaging visual content
• Ability to manage multiple projects simultaneously and prioritize tasks effectively in a fast-paced environment
• Excellent communication skills, both verbal and written, with the ability to convey complex concepts clearly and concisely
• Strong project management and analytical skills
• Enthusiasm for events competitions and fan experience
• Fluent in English
• Familiarity with website management systems (e.g., WordPress) and basic HTML/CSS knowledge is preferred
• DTC knowledge would be a plus
• Travel 20-30%