Head of Programmatic Advertising (m/f/d)

OVERVIEW

At Sportradar, we are at the forefront of digital advertising and marketing for the sports and igaming industry. We leverage cutting-edge technology and innovative strategies to deliver outstanding results for our clients. We are currently seeking an experienced Head of Product to lead our dynamic team in the development and execution of industry-leading advertising products, including Demand Side Platforms (DSP), Paid Social, Paid Search, and Data Products.

The Head of Programmatic Advertising (m/f/d) will oversee our programmatic media buying efforts across multiple channels via Sportradars proprietary DSP. This role requires a combination of analytical prowess, strategic planning, and leadership skills to effectively manage our programmatic advertising teams and operations. The successful candidate will be responsible for successful adoption of the DSP in the market, deliver outstanding performance, managing key partnerships, handling internal and external relationships and staying abreast of industry trends and advancements.

THE CHALLENGE

• Strategic Vision and Leadership:
  • Develop and implement a comprehensive programmatic strategy aligned with the company's marketing objectives.
  • Lead, mentor, and scale the programmatic team including internal and external stakeholders, like Trading, Supply, Engineering, Product Management while fostering a culture of innovation, collaboration, and performance. while fostering an environment of collaboration and innovation.
  • Maintain strong relationships with technology vendors, platforms, and clients to ensure access to the best tools and inventory.
• Product Development and Management:
  • Prioritize product initiatives based on business objectives, market research, and customer feedback.
  • Drive innovation by testing new programmatic technologies and approaches.
  • Ensure integration of programmatic platforms with other marketing technologies for seamless data flow and insights generation.
  • Work closely with engineering, sales, marketing, and customer support teams to ensure product success and alignment with user needs.
• Market Analysis:
  • Continuously analyze market trends, competitive landscape, and technological advancements to identify opportunities for new features, enhancements, and potential new products, including cookie deprecation, mobile trends.
  • Analyze campaign data to identify trends, insights, and opportunities for improvement.
  • Stay updated with industry regulations and ensure compliance, particularly in data usage and privacy.
• Stakeholder Engagement:
  • Communicate effectively with all stakeholders including senior management, team members, and external partners to ensure expectations and objectives are met.
  • Serve as the product evangelist, internally and externally.
  • Regularly report performance metrics and strategic insights to senior stakeholders and adjust strategies as necessary.
• Financial and Operational Oversight:
  • Manage the product budget, ensuring resources are properly allocated for optimal product development and profitability.
  • Establish metrics and key performance indicators to measure product performance and impact.

YOUR PROFILE

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Minimum of 7-10 years of experience in programmatic advertising, with at least 4 years in a leadership role.
• Proficient in using DSPs, DMPs, SSPs, Data Clean Rooms, attribution and ad verification tools.
• Strong analytical skills and experience with performance metrics and ROI analysis.
• Excellent communication and presentation skills, capable of conveying complex information to diverse audiences.
• Proven track record of managing and scaling high-performing teams.
• Deep understanding of the digital advertising ecosystem, including supply, attribution, across multiple channels including Display, Video, DOOH, App Installs, Audio, etc.
• Knowledge of current industry regulations and guidelines related to data privacy.

OUR OFFER

• The opportunity to work and develop within an inspiring and fast-growing company 
• The possibility to help shape the future of Sportradar. All developers are directly contributing to products used by our clients in the global sports business. 
• Involvement in shaping your own workday and career through a high degree of freedom to choose technology and your personal development path. 
• A collaborative environment with colleagues from all over the world (Engineering offices in Europe, Asia and US). 
• A company culture that promotes social aspects, sports, physical exercise and fun.  
• Education and training, like German and English courses and Sportradar eAcademy
• Exciting job field with the opportunity for personal development
• Tickets for sports events and concerts, as well as darts, table football, and table tennis for after-work sports activities in the office
• Team activities, like Happy Hours or marathons.
• Sportradar takes over the full costs of € 365.- for the Öffi-Ticket (Jahreskarte in Vienna) for you.
• Competitive salary and benefits
• Hybrid working model, combining home office and work from the office.

While we value the opportunities to work from home, we truly believe that being together, and sharing ideas, opportunities, trials and tribulations with teammates make us stronger and more innovative – individually and as a company. We strengthen the fibers of our Company each and every day, just by being together. For this reason, we operate a hybrid model where we are in the office 3 days a week.

The minimum monthly salary for this position is according to the Collective Bargaining Agreement, overpayment will be considered depending on qualifications and working experience.

We relocated to our office near the Nordbahnviertel in the 2nd district of Vienna in Q1/2024. Due to the top inner-city location, we are excellently connected to the public transport network and the cycle path network and are therefore very easy to reach. In addition, we offer our employees a state-of-the-art infrastructure near the center of the most livable city in the world.