Employer Branding Manager (f/m/div)

Kapsch is one of Austria's most successful global technology companies. With its comprehensive ITS (Intelligent Transportation Systems) portfolio, Kapsch is actively addressing the challenges of the present and the future with intelligent mobility solutions in a wide range of application areas. As a family-owned company founded in 1892 and headquartered in Vienna, Kapsch can look back on 130 years of experience with the future.

Within the Global Talent Acquisition team, the Employer Branding Manager is responsible for designing and communicating our employer brand. Position our company as an attractive employer to attract new talent and engage existing employees through internal and external actions.

Your Responsibilities:

• Develop and implement a Global Employer Branding Strategy for Kapsch TrafficCom
• Create and manage attractive target group-orientated digital content for various channels (e.g. social media, company website, candidate toolkit).
• Lead the management of our company career section
• Collaborate with HR to define the Employee Value Proposition
• Define and lead the implementation of new digital tools and platforms to enhance the employer branding efforts
• Work closely with Global Marketing & Communications to ensure a consistent corporate brand message
• Lead Talent & Acquisition (TA) corporate communication strategy (job ads, employer branding videos, new social media channels, etc)
• Conduct market research on Employer Branding industry trends
• Support and participate in job fairs, university events, and other local recruiting events in Austria

Influencer program

• Create and support the company influencer program (internally or partnering with agencies and key stakeholders)
• Upload influencer content to be shared on relevant platforms ensuring ongoing engagement
• Ownership of data (engagement rates, key influencers etc) and KPIs – regular reports to show progress and identify opportunities to increase engagement
• Owner and creator of all communications to influencers and key stakeholders

Project management support on global campaigns/project

• Project management support on creating toolkit assets/templates etc for the Global TA team on specific campaigns
• Ownership of ‘in-house’ media channels such as Glassdoor and LinkedIn talent media – devising, creating, activating, measuring, optimizing and reporting to raise awareness.

Your Profile:

• Relevant degree in marketing or advertising
• 4+ years of recruitment marketing/ digital employer brand experience, preferably in a global role at a complex matrix-structured company; and agency experience is a plus.
• Proven experience in global employer branding, particularly within the high-tech industry.
• Expertise in evaluating, understanding and defining relevant target audiences and running campaigns on LinkedIn (via campaign manager) and other channels
• Strong writing, proofing and critiquing skills - ability to write communications as required, proof and critique partner agency work, including creative concepts, video work/scripts, copy.
• Experience working with global agency partners and managing external vendor relationships.
• Fluent in English and German language, Spanish language skill is a plus.

Our Offer:

• We have a unique corporate culture, driven by family tradition since 1892. We strive to create a work environment conducive to personal growth, satisfaction and achievement.
• You you will be part of an international company with European roots and our Global Talent Acquisition Team
• A hands-on onboarding with an experienced team to get familiar with the business and domain-related processes
• Space for creating innovative solutions and ideas within a professional team practicing Agile methodologies
• Social benefits of a modern company, e.g. Homeoffice, mobile devices, flexible working hours, operating restaurants, meal discount, bridge days regulation etc.
• Possibility to participate in regular trainings (technical and personal development)
• A market compliant gross salary of EUR 60.000 p.a. based on a full-time employment, which can be adapted according to your qualifications and your job experience
• Start date: as soon as possible, full-time position
• Location: Vienna
• The benefits of working for the Kapsch Group

Kapsch is proud to be an equal opportunity employer. We attach great importance to a balance in the diversity of our employees. Therefore we welcome all applications without regard to gender, age, religious beliefs/ideology, sexual orientation, ethnicity or national origin.

Your contact for this position: Tatiana Rezan-Sirotinskis, Talent Acquisition Partner Austria, T: +43 50 811 1906