Digital Media Planner

We are seeking a detail oriented Digital Media Planner to join our marketing team in the fast-paced iGaming industry. The ideal candidate will have a strong background in digital media planning, with experience in developing and executing media strategies that drive traffic, engagement, and revenue. As the Digital media planner, you will be responsible for overseeing all local digital marketing efforts, optimizing online presence, and ensuring our brand stands out in the competitive iGaming market.

• Digital Marketing Strategy Development:
• Together with brand manager and media agencies develop and implement comprehensive digital marketing strategy for local online media.
• Define and track key performance indicators (KPIs) for digital marketing success, regularly measuring and reporting on these metrics.
• Campaign tracking:
• Make sure that all relevant website events are being tracked and implement new events, when necessary.
• Monitor and analyze campaign performance, making data-driven adjustments to maximize ROI.
• Prepare and present regular reports on digital marketing performance, providing insights and recommendations for improvement.
• Collaboration and Coordination:
• Work closely with the design and brand marketing teams to ensure digital marketing efforts are aligned with overall business objectives.
• Collaborate with external partners, agencies, and vendors to enhance digital marketing capabilities.
• Budget Management:
• Manage the digital marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Track and report on budget expenditures, ensuring alignment with financial goals.
• Stay Current with Trends:
• Stay up-to-date with the latest digital marketing trends, tools, and best practices within the iGaming industry.
• Continuously explore new digital marketing opportunities to keep the brand at the forefront of innovation.