Retail Marketing Specialist

Drink More Water, together we grow.
Here at waterdrop®, we make drinking more water fun, convenient and most importantly, sustainable! Discover the world of innovative and eco-friendly hydration with our fruity little cubes – Microdrinks – that save up to 98% of plastic and carbon emissions (as compared to conventional pre-filled bottled drinks) and help score one for the planet. With a successful online presence, 40+ stores around the world, dedicated B2B partners and over 22,000+ retail and branded stores, we can’t wait to take this journey to the next level – together with you!

Your responsibilities at waterdrop®:

• As a Marketing Retail Specialist (m/f/d), you plan, coordinate and contribute to the retail marketing plans, updating and re-developing of existing retail marketing events and plans
• You are responsible for creating and implementing marketing strategies to promote the sale of products and services in global retail markets.
• You play a key role in managing and promoting the brand image and identity in global retail operations. eg. developing brand guidelines, ensuring consistency in brand message across different markets.
• You collaborate with retail teams to develop effective merchandising strategies and concepts. This includes planing product assortments, optimizing product placement and analyzing sales data to identify opportunities for improvement.
• You work closely with cross-functional teams. This includes coordinating product launches, promotions, and sales support activities.
• You monitor and analyze key performance metrics such as sales, customer engagement, and marketing ROI. You prepare reports and presentations to communicate findings, insights, and recommendations to senior management.
• This role also requires frequent travels to visit all our waterdrop locations.

Your strengths and qualifications:

• Experience in retail marketing is a necessity
• In-depth understanding of the retail industry and current market trends
• Expertise in developing and implementing comprehensive marketing strategies
• Strong strategic thinking and the ability to make business-oriented decisions
• Experience in managing and strengthening brand identity and positioning
• Knowledge in visual merchandising, and in-store promotions
• Analytical skills to measure and evaluate the success of marketing campaigns
• Excellent communication and presentation skills
• Teamwork and the ability to collaborate with various departments
• Creativity and the ability to develop innovative marketing approaches
• High level of initiative and self-organization
• Fluent in English and German.

What we offer you:

• A truly shaping position within the Retail team with high degrees of responsibility and autonomy
• An ambitious and international team, for whom fun at work is very important
• €1000,- gross annual training budget, to develop in your field
• MyClubs sports vouchers, to have a sporty balance
• Lunch allowance of €8,- per working day, for a break with your colleagues
• Discount on your waterdrop purchases and many free merchandising items
• Legendary summer and Christmas parties

Wanna Drop in? Send your application documents including portfolio in English or German through our online application system. We are looking forward to hearing from you soon.