Customer Insights Manager for DTC (m/w/d)

SUNSTAR Group is a global leader in oral care, health, and beauty, providing research-driven products across 90 countries for over 80 years. The company partners with professionals and scientists to advance health and well-being worldwide. SUNSTAR's product lines, including GUM® and BUTLER®, are dedicated to preventive and therapeutic care.

Guided by the mission to "help people achieve better health and enhance their quality of life," SUNSTAR remains committed to innovation and research. This commitment fuels the development of diverse products and services aimed at supporting consumer well-being.

About Playbrush

Playbrush, an innovator in Oral Care since 2015, has transformed the industry with smart toothbrushes and service subscriptions. These interactive tools connect to smartphones, making toothbrushing an engaging educational experience for children and offering performance feedback for adults.

Acquired by SUNSTAR in 2021, Playbrush products were integrated into the GUM brand family in 2023, combining GUM's health expertise with Playbrush's intelligent software solutions. Playbrush Austria also serves as the Direct-To-Consumer hub for the Sunstar Europe Group

Job Mission:

To harness the power of data to drive strategic decisions and get detailed customer insights, thereby maximizing revenue and growth for a subscription-based DTC company. This role is pivotal in transforming data into actionable insights that directly influence business outcomes.

Responsibilities:

• Data Analysis: Compare and analyze data from various databases and tools to support data-driven business decisions. This is done to uncover trends, patterns, and insights that can be leveraged to optimize operations and strategy.
• Performance Monitoring: Develop processes and tools to continuously analyze model performance and data accuracy, making necessary adjustments to improve effectiveness.
• Subscription Model Development: Analyze data regarding our subscription models and give development suggestions applying them to data sets to derive actionable business insights.
• Data Source Assessment: Evaluate the effectiveness and accuracy of data sources and the data collection process, ensuring high-quality and reliable data for analysis and decision-making.
• Process Improvement: Identify opportunities to improve data-related processes and implement tools that enhance data analysis and model accuracy, driving continuous improvement in data operations.
• Reporting & Communication: Regularly prepare and present comprehensive reports on data findings, model performance, and actionable insights to stakeholders at all levels, ensuring that data-driven decisions are aligned with business objectives.

• Essential: University degree in Economics, Statistics, or a related quantitative field.
• Desirable: Advanced degree (Master's or Ph.D.) in a relevant discipline.
• Languages: Proficiency in English is essential; knowledge of additional languages is advantageous.
• Essential: 3-7 years of experience in manipulating large data sets and building statistical models.
• Desirable: Experience within a subscription-based DTC company or e-commerce environment.

• Competitive salary and performance-based bonuses.
• Professional development opportunities.
• A collaborative and innovative work environment with an open, kind and proactive atmosphere.

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