Head of Marketing Operations (w/m/d)

You Live - We Care

The Europ Assistance Group was founded in 1963 and is a pioneer of the assistance concept. In our operations center, we advise and support Austrian customers 24 hours a day - 365 days a year and have access to a worldwide network of 750,000 partner companies. Our core areas are Travel, Mobility, Home & Connected Living, Cyber-Security, Health & Senior Care. Here we offer our customers innovative and customized solutions in unpleasant and difficult situations as well as in everyday life.

Our team at Europ Assistance Österreich Gesellschaft m.b.H. - part of the Europ Assistance Group and a
company of the GENERALI Group - is growing

Since 2023, the Austrian sister companies Europ Assistance and Europäische Reiseversicherung (a GENERALI Group company) have grown closer together and are under joint management.

Our Northern Europe unit covers the Benelux region, Switzerland, Germany and Austria and offers our customers exceptional service and innovative solutions.

As the Head of Marketing Operations, you play a key role in enhancing the efficiency and effectiveness of our marketing initiatives across Northern Europe. You will lead the marketing operations function, implement a regional customer experience strategy, optimize marketing processes, and support data-driven decision-making. Additionally, you will manage and lead a team of 11 people, ensuring collaboration, growth, and success within the team.

Head of Marketing Operations (w/m/d)

You Live - We Care

The Europ Assistance Group was founded in 1963 and is a pioneer of the assistance concept. In our operations center, we advise and support Austrian customers 24 hours a day - 365 days a year and have access to a worldwide network of 750,000 partner companies. Our core areas are Travel, Mobility, Home & Connected Living, Cyber-Security, Health & Senior Care. Here we offer our customers innovative and customized solutions in unpleasant and difficult situations as well as in everyday life.

Our team at Europ Assistance Österreich Gesellschaft m.b.H. - part of the Europ Assistance Group and a
company of the GENERALI Group - is growing

Since 2023, the Austrian sister companies Europ Assistance and Europäische Reiseversicherung (a GENERALI Group company) have grown closer together and are under joint management.

Our Northern Europe unit covers the Benelux region, Switzerland, Germany and Austria and offers our customers exceptional service and innovative solutions.

As the Head of Marketing Operations, you play a key role in enhancing the efficiency and effectiveness of our marketing initiatives across Northern Europe. You will lead the marketing operations function, implement a regional customer experience strategy, optimize marketing processes, and support data-driven decision-making. Additionally, you will manage and lead a team of 11 people, ensuring collaboration, growth, and success within the team.

What challenges can you expect?

Data & Analytics:

• Implement and manage marketing analytics tools to track campaign, CX performance and ROI.
• Analyze marketing data to provide insights and recommendations for optimizing campaigns and strategies.
• Develop and maintain dashboards/reports to monitor key marketing metrics.

CX Process Management:

• Develop and optimize CX processes to ensure efficiency and consistency across touchpoints.
• Coordinate cross-functional teams to execute CX and complaints initiatives, ensuring alignment with business objectives.
  

Budget Management:

• Assist in managing the marketing budget, ensuring efficient allocation of resources.
• Track marketing spend against budget, providing regular reports and insights to senior management.
• Identify opportunities for cost savings and process improvements.
• Manage the budgeting process and weekly follow up with accounting teams.

Marketing Technology & data projects:

• Manage and optimize marketing data stack that feed the CRM, email marketing, and automation tools.
• Ensure the integration of marketing technologies with other systems for seamless data flow and reporting.
• Lead the implementation of marketing automation strategies to improve lead generation and customer engagement.

Collaboration & Communication:

• Act as a liaison between marketing, sales, and other departments to ensure alignment and effective communication.
• Foster a culture of continuous improvement and learning within the marketing team.
• Provide training and support to team members on marketing tools and processes.

Which skills do we expect?

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing operations, project management, or a similar role.
• Strong understanding of marketing processes, campaign execution, and data analytics.
• Proficiency with marketing technology platforms (e.g., Power Bi, Power Automate, SQL, CRM, email marketing, automation tools).
• Excellent project management skills with the ability to manage multiple tasks and deadlines.
• Strong analytical skills with the abilityto interpret data and make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to work effectively across teams.
• Experience in the insurance or financial services industry is a plus.

What do we offer?

• We offer you the highest possible flexibility in working hours - we do not have fixed core hours
• We offer a flexible home office concept - so you are also part of the office outside the office and you receive equipment for your workplace at home
• Parental leave management, paternity leave, part-time parental leave and support for family carers: the compatibility of work and family is very important to us
• We have a great company restaurant
• We take precautions: Our company doctors are always there for you
• Our location is very easy to reach: in the middle of the 22nd district (we offer a lockable bicycle storage room)
• Children happy, parents happy? Our company kindergarten in Vienna (22nd district) makes sure of that
• We invest in your training and development - from specialist and personal development seminars to professional talent management

• Employee discounts
  on our
  insurance products
• Dynamic flexitime model
  - No fixed working hours
• Good accessibility - location
  in the 22nd district of Vienna
  (lockable bicycle storage room)
• Company kindergarten
  (Vienna 22nd district)
• Healthcare by our
  company doctors
• Compatibility of
  career & family
• Training & development programmes
• Company restaurant or
  Meal allowance

Salary

At least 80.000,00 € gross per year for full-time. Just like you, we are not satisfied with minimum standards - we agree on your actual salary depending on your education and experience.

Would you like to become part of our Generali team? Excellent!