Senior Communications Manager - Bike

Senior Communications Manager - Bike

Elsbethen, Österreich, Vollzeit

How would you get the bike community talking about Red Bull?

Join the Red Bull Bike Network at our headquarters in Salzburg (Elsbethen), Austria, as part of a team responsible for creating content for all media channels. You'll act as a project lead and work with the rest of the team to develop comprehensive communication plans to activate paid, earned, managed and owned media across all bike disciplines from MTB to Road Cycling.

Areas that play to your strengths

All the responsibilities we'll trust you with:

IN A NUTSHELL

In this role, you'll lead global media relations and storytelling strategy, focusing on activating earned media, fostering content creation opportunities, and building impactful editorial relationships in the bike industry. You'll also manage projects from start to finish, ensuring clear strategic direction, compelling messaging, and effective stakeholder engagement within our communications initiatives.

PROJECT & STAKEHOLDER MANAGEMENT

As a key driver of our communications strategy, you'll take projects from A to Z, ensuring that strategies, tactics, and key milestones are set out from the beginning. You'll clearly identify the strongest story angles, the why, the messaging, and key initiatives. You’ll also act as a leader for communications peers in the Red Bull Media Network.

GLOBAL MEDIA RELATIONS & STORYTELLING STRATEGY

In this role, you'll focus on earned media activation, creating opportunities for content creators, and amplification, while building high-frequency editorial relationships. You'll identify great story opportunities within the cycling world that are relevant to international media, facilitating the translation of marketing initiatives into engaging media products.

MEDIA MONITORING & ANALYSIS

As part of your responsibilities, you'll engage in daily monitoring and analysis of earned media, using data to drive tactical and strategic adjustments.

Your areas of knowledge and expertise

that matter most for this role:

• 6+ years' experience in a communications, social media or PR role. Bike industry and Media Company experience is highly valuable.
• A proven track record of leading teams, projects and securing brand reach and engagement through earned media amplification.
• Demonstrated experience of working with content creators, influencers and opinion leaders. Solid experience of managing freelancers and agencies.
• Well-organised team player with a self-starter mentality and the ability to communicate efficiently and reliably in a multilingual, multicultural environment.
• Fluent in English, other languages are considered an asset.

Travel 10-20%

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.