CRM & Loyalty Manager (m/f/x)

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Job Description

• You are the central contact for the further development of the topic of Loyalty programs in our BILLA CEE-countries
• You play a key role in delivering our consumer strategy by being the overall owner of Loyalty program
• Continuous optimization and further development of existing loyalty programmes whilst looking for opportunities to strategically develop and grow in the BILLA CEE-countries is your main task
• You enable the BILLA CEE countries to defined strategy for rewards and benefits, tools, and tactics around how to acquire, engage, and retain customers to the Loyalty program
• Uphold data governance standards and ensure data is captured consistently and appropriately across different touch points and channels and in compliance with the GDPR regulations
• Ensuring strategy-compliant implementation of measures through regular performance assessments and targeted ad-hoc analyses
• Interpretation of results and derivation of clear recommendations for action, which have a direct impact on performance improvements
• Translation of the touchpoint strategies into suitable KPIs, definition of the relevant target values ​​and responsibility for their representation in dashboards

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