Director Brand (f/m/d)

Your tasks:

• Collaborate with cross-functional teams to define and implement a cohesive brand strategy that reflects our mission and values, ensuring consistency across all channels and touchpoints including social media, content marketing, sales, internal communications and corporate communications.
• Provide strategic guidance to marketing, communications, sales, and creative teams, fostering collaboration to enhance brand visibility and engagement through innovative campaigns that resonate with our audience.
• Lead a team of about 8 employees around brand communications, brand design and brand partnerships to deliver on initiatives to foster our growth, i.e. brand awareness campaigns, assets, brand positioning events, etc.
• Monitor brand performance and develop metrics to assess the impact of brand initiatives, making data-driven adjustments as necessary to optimize effectiveness.
• Conduct brand audits and market analysis to gain insights on industry trends, competitor activities, and customer perceptions, using this data to refine brand strategies and make informed decisions.
• Work closely with the kununu leadership team to align brand messaging with business objectives and corporate culture initiatives, ensuring all communications authentically represent our company values.

Your skills:

• Proven experience (8+ years) in in-house brand management or brand marketing, particularly in the digital sector, with a track record of successfully leading brand strategy initiatives and at least 3 years of experience in leading a team of 4-7 people.
• Exceptional networking and relationship-building abilities; you effortlessly connect with diverse teams and stakeholders, fostering a collaborative environment.
• A natural storyteller with the talent to translate complex topics into relatable content that engages diverse audiences through various channels—be it visually, verbally, or in written form.
• Strong project management skills, adept at leading interdisciplinary teams and managing stakeholder expectations effectively while juggling multiple priorities in a fast-paced environment.
• A keen analytical mindset with the ability to conduct brand audits and market research, translating insights into actionable strategies to enhance brand positioning.
• Fluent in English and German, with excellent writing skills that adapt to various audiences and formats, ensuring clarity, engagement, and an authentic voice in all brand communications.

Your benefits

• Mobile devices also for private use
• Summer and Christmas parties
• Drinks, food & goodies
• Sabbatical and part-time options
• Remote work option
• Trust-based working hours
• Restaurant vouchers and employee discount
• Bring your dog to the office
• up to 12 weeks Workation
• 6 week vacation

Your contact person