Technical Product Marketing Manager - Database Solutions (f/m/d)

Location: Europe - preferred: Munich, Vienna, Dornbirn (where you can work in one of our offices if you like); rest of Europe (Remote)

Position: full-time employment

ABOUT CRATEDB

CrateDB is a real-time analytics database that enables companies to get instant insights at scale. Its flexible and distributed database architecture combines the performance of NoSQL with the power and simplicity of standard SQL. Optimized for big data with high compute and data versatility requirements, CrateDB runs in the cloud, on the edge and on-premises.  

We are a VC and corporate funded global technology company, recognized as cutting edge by both Forbes and Gartner. We are gearing up for hyper-growth, with offices in the US, Germany, Switzerland and Austria. 

ABOUT THE ROLE 

We are seeking an experienced Technical Product Marketing Manager with a deep understanding of the database software market. The role consists in communicating the technical features and benefits of our real-time analytics database solution to both technical and non-technical audiences, and revolves around positioning, messaging, and sales enablement.

The ideal candidate will have a proven track record in technical product marketing, with a focus on creating interesting technical content and developing and executing strategies that drive product adoption, customer engagement, and revenue growth.

WHAT YOU GET OUT OF THIS OPPORTUNITY 

• Join a leading VC funded tech company from the pre-B stage through to exit
• Contribute demonstrable business impact to CrateDB’s growth
• Be part of an open, collaborative culture with “Craties” from diverse backgrounds
• Close interaction with CrateDB’s key customers, partners, and database users 

WHAT YOU'RE RESPONSIBLE FOR

• Product Positioning & Messaging:

• Develop and refine product positioning and messaging that resonates with target audiences, including developers, database administrators, and IT decision-makers.

• Translate complex technical concepts into clear, compelling content that highlights product benefits and differentiators.
  

• Create high-quality marketing materials, including product videos, white papers, infographics, case studies, solution briefs, webinars, and blog posts.
• Collaborate with the product management and engineering teams to ensure technical accuracy and relevance of marketing content.
• Coordinate with external technical writing freelancers to grow momentum.

• Lead the development and execution of go-to-market strategies for new product launches and feature releases.
• Work closely with sales, product management, and customer success teams to ensure alignment and support for go-to-market activities.

• Conduct market research to understand customer needs, industry trends, and competitive landscape.
• Gather and analyze feedback from customers, sales teams, and partners to inform product development and marketing strategies.

• Together with our senior product evangelist, represent the company at industry events, conferences, and trade shows to showcase our database solutions and engage with prospects, customers, and partners.
• Develop impactful opinionated content about data engineering, data architecture, and data analytics.

• Stay up to date on the latest database technologies, industry trends, and competitive offerings.
• Provide technical expertise to support product marketing initiatives and ensure alignment with customer needs.

YOUR SKILLS

• English native speaker preferred.
• Experience: 10+ years of experience with databases or data platforms. 5+ years of experience in technical product marketing.
• Industry Knowledge: Strong understanding of database technologies, trends, and market dynamics. Familiarity with SQL, NoSQL, cloud databases, data pipelines, data analytics, data warehousing, or related fields.
• Communication Skills: Excellent written and verbal communication skills. Ability to translate complex technical concepts into clear, compelling messaging.
• Analytical Skills: Strong analytical skills with experience in data-driven marketing and performance analysis.
• Collaboration: Ability to work effectively in a cross-functional team environment and manage multiple projects simultaneously.
• Education: Bachelor’s degree in marketing, Business, Computer Science, or a related field. MBA is a plus.

WHAT WE OFFER

• Competitive compensation 
• Participation in our Employee Stock Options Plan
• A variety of perks (e.g., financial allowances for public transportation, fitness, and education)
• The opportunity to become part of one of the most exciting startups in the IT scene

At CrateDB, we're building the future of data management. Join our team of hardworking technologists, entrepreneurs, and developers who take direct responsibility for customer success. You'll have the opportunity to work with a wide range of users, from innovative startups to the world's largest enterprise IT organizations, helping them leverage CrateDB to solve their most challenging data problems.

At CrateDB, we don't just accept difference - we celebrate it and support it. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.