(Senior) Product Marketing Manager (m/f/d)

What we do at PlanRadar

PlanRadar is a leading platform for digital documentation, communication and reporting in construction, facility management and real estate projects. It enables customers to work more efficiently, enhance quality and achieve full project transparency. By improving collaboration and providing access to real-time data, PlanRadar’s easy-to-use platform adds value to every person involved in a building’s lifecycle, with flexible capabilities for all company sizes and processes. Today, PlanRadar serves more than 150,000 users across 75+ countries.

PlanRadar promises an inclusive, engaging and exciting place to work. We are inquisitive minds who challenge the status quo, with a drive to change our client's industry for the better. Our people matter the most, and we regularly conduct surveys and implement changes to ensure our benefits and the way we work reflects the culture that we promote. If you're courageous and ready for a new adventure, join PlanRadar!

What you’ll get to do

As our (Senior) Product Marketing Manager (m/f/d), you will be the voice of the customer, conducting research to shape our go-to-market strategies and refining Ideal Customer Profiles (ICPs). You’ll craft compelling messaging, create impactful content, and enable global sales teams with tailored strategies. Collaborating across Product, Sales, and Marketing, you’ll deliver cohesive initiatives while tracking key metrics to optimize performance.

This is a unique opportunity to make a big impact in a fast-growing B2B SaaS company by driving customer-centric marketing strategies.

Among other things you will

• Serve as the voice of the customer: Conduct customer research and develop an in-depth understanding of key target segments
• Build & refine Ideal Customer Profiles: Develop and maintain detailed ICPs to guide targeted marketing strategies, sales efforts, and customer engagement initiatives
• Craft messaging & positioning: Develop clear, compelling, and competitive value propositions
• Deliver best-in-class content: Manage the development of content, working with design & web teams, to create marketing materials, product videos, email campaigns, event collateral, web content, sales enablement materials and more
• Enable global sales teams: Develop detailed content and enablement strategies tailored for regions, buyer personas, and use cases
• Measure & optimize performance: Define KPIs, monitor metrics, and refine strategies for continual impact
• Collaborate cross-functionally: Partner closely with Product, Sales, Sales Enablement, Customer Success and Marketing teams to deliver go-to-market strategy

Who you are

• You have at least 3 years of experience in product marketing or similar positions
• You have a University degree in a marketing or business-related field or a similar degree
• You have excellent collaboration and stakeholder management skills
• You have experience in content creation, with the ability to deliver key messages clearly and concisely
• You are proficient in speaking and writing marketing content to a high standard
• You are fluent in written and verbal communication in English
• A background in construction or real estate is of advantage

What we offer

We are inquisitive minds who challenge the status quo and strive to shape the future of our industry. Success is our collective mission and we go the extra mile to achieve it. “Making Work Fun” is one of our core values and we believe in an employee-centric company culture where everyone can make an impact. Whether you’re an experienced professional or just starting your career, at PlanRadar, your talents and insights are highly valued.

The annual gross minimum salary according to the collective agreement based on the Austrian law for this position is EUR 44,450. This includes: full health insurance, occupational accident insurance, public pension scheme and public unemployment insurance. Depending on your individual professional qualifications and previous experience your salary could be significantly higher.

Buddy program

Buddy Programm

In-house trainings

Trainings- Angebote

Global culture

Internationales Umfeld

Relocation package

Relocation Package

Team events

Team Events

Home Office possibilities

Home Office Möglichkeiten

Flexible working hours

Flexible Arbeitszeiten

Free drinks, snacks & fruits

Gratis Getränke, Snacks und Obst

Referral program

Referral Programm

Commission or bonus

Provision oder Bonus