(Junior) CRM Manager (m/f/d)

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At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionize the industry and we're not going to stop.

Junior CRM Manager - Gaming (m/f/d)

Casino / Slots

At DAZN Bet, we are opening up the world of betting and gaming for our customers, providing an interactive, accessible and social product. Ensuring a safe betting experience for sports fans across multiple regulated markets, whilst being able to enjoy their favorite sports via live streaming.

As Junior CRM Manager Gaming, you'll strategically plan, execute, and optimize Casino CRM campaigns to deliver customer engagement, retention and reactivation. Your focus will be on delivering effective campaigns, monitoring performance, implementing personalization through automation, and staying ahead of industry trends. Our objective is to provide unique customer experiences through tailored engagement.

Ultimately, your role will contribute to building effective customer relationships, achieving key performance indicators, and ensuring the successful delivery of our Casino/Gaming CRM strategy in the locally regulated German business.

As our new Junior CRM Manager - Gaming, youll have the opportunity to:

* Youll be involved in planning and developing creative marketing campaigns to drive customer engagement and business growth.
* Drive change, adopting new communication channels and capabilities/platforms to reach above industry-standard retention rates given the unique positioning of DAZN Bet.
* Responsible for coordinating, analyzing and optimizing all marketing activities to drive conversion, retention and growth.
* Develop creative promotions and execute personalized campaigns using relevant communication channels to guarantee customer satisfaction and drive business revenues.
* Maximizing and monitoring customer lifetime value whilst optimizing bonus costs to ensure maximum profitability.
* Monitor and review KPIs to identify commercial opportunities. Work closely with the BI & Data team to optimize market & campaign performance.
* Work closely with Product teams to support in the definition of key product & regulatory initiatives to support with developing the overall Operations systems and tools.
* Analyze and monitor business/regulatory trends to mitigate regulatory & market trends in alignment with senior management.

Your Profile:

* Experienced CRM professional with minimum 2 years experience preferably within the iGaming/Casino industry.
* Comfortable working in a fast paced, dynamic and international environment.
* Professional with experience in operating CRM tools (e.g., Optimove, Salesforce or any other tools) and other tools like CMS. Experience with Optimove is a plus.
* Comfortable with hands-on implementation and with close attention to detail.
* Someone who will put business performance at the heart of your approach, so youll be passionate about driving results and meeting revenue targets.
* Experience of managing customer lifecycle campaigns and delivering customer loyalty/retention. Someone with proven record of increasing revenue through new & innovative CRM campaigns.
* Smart, creative and bold, but at the same time highly data-driven and analytical individual to evaluate marketing campaigns and drive business growth.
* Knowledge of local operating market: local gambling regulations, advertisement restrictions and marketing possibilities.
* Detail-oriented mindset with strong written and oral communication skills in English language. German-native is a plus.

DAZN
Matt Capps (matt.capps@dazn.com)
Web: https://www.dazn.com/

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