Chief Marketing Officer

At Journi, a creative tech company and Austria's most innovative start-up of 2024, we’re building the world’s #1 most-downloaded printing app. Our app empowers customers to effortlessly create beautiful photo books and other print products. Using AI technology, we automatically create personalized designs based on the content our users want to print. Be part of a team of highly motivated and like-minded individuals who you can learn from—and who are excited to learn from you too!

We’re on the lookout for an experienced and strategic CMO who is passionate about data-driven marketing, brand-building, and customer engagement. This is an opportunity to shape and lead a collaborative and forward-thinking marketing team, guiding Journi’s growth in existing and new markets. If you thrive in a dynamic but balanced environment, value teamwork and innovation, and love delivering impact through thoughtful marketing strategies, we’d love to hear from you!

• Lead and empower a team of 25+ marketing professionals across User Acquisition, Influencer Marketing, CRM, Brand Communication, Product Marketing, and New Markets (starting with the US)

• Develop and execute a strategic, data-driven marketing roadmap, ensuring that growth, brand positioning, and customer retention are aligned with business goals.

• Manage and optimize multi-channel marketing efforts, including CRM efforts with email, in-app and text messaging, as well as user acquisition efforts with paid social, online advertising, SEO, SEM, influencer partnerships, any new experimental growth channels and leveraging our products and services for marketing.

• Strengthen and evolve the Journi brand, ensuring a compelling and cohesive identity across all key markets (EU & US)

• Deeply understand our customers, products and services, and market trends, and translate these insights into effective marketing initiatives.

• Foster cross-functional collaboration, working closely with the CEO, CFO, CPO and key stakeholders to align marketing efforts with the company’s long-term vision.

• Exchange insights and best practices with a strong network of fellow CMOs and marketing leaders, staying ahead of industry trends and leveraging valuable partnerships to drive growth.

• Drive customer engagement and loyalty, focusing on increasing customer lifetime value, retention, brand affinity, and conversion.

• Support and mentor the marketing team, creating an inspiring and supportive work environment where creativity and learning can thrive.

• Own the marketing budget, from forecasting to execution, ensuring every penny spent is optimized for our efficiency target.

• 8+ years of experience in marketing leadership roles and scaling marketing efforts within high-growth e-commerce or consumer brands (making min. 100MEUR+ in yearly revenue)
• Strategic and analytical mindset. You’re comfortable working with data, performance metrics (ROAS, CAC, LTV), and forecasting models to guide decision-making.
• Expertise in performance marketing, including CRM with email, in-app and text messaging, as well as user acquisition with social (Meta, TikTok, YouTube), search (Google Ads, SEO, ASA, ASO), influencer marketing, and TV campaigns.
• A strong understanding of product marketing, including pricing strategies, in-app marketing, retention programs, loyalty initiatives, and localization efforts.
• Proven leadership skills. You have the ability to mentor, inspire, and develop a team, balancing high performance with a supportive and collaborative environment that’s in line with our culture and values.
• International experience in European e-commerce, with a good understanding of the US marketing landscape.
• A strong industry network, including connections with a peer group of CMOs and marketing experts to exchange learnings and stay ahead of emerging trends, as well as key platforms like Meta, Google, and Apple)
• Ability to balance creativity and data—developing innovative marketing ideas while ensuring they drive meaningful business results.
• Fluent English communication skills (German is a plus!)

• Experience with out-of-home advertising.

• Background in mobile-first companies with direct or subscription monetization.

• Knowledge of affiliate and partnership marketing.

• Deep understanding of US consumer behavior and media buying.

• Familiarity with AI & automation tools for marketing optimization.

A happy team makes for a happy workplace. We wouldn’t be able to do what we are doing without our team and that’s why we offer:

• A competitive annual gross salary in accordance with the Collective Agreement, starting at EUR 95.000, with the potential for equity options after 12 months based on contributions. Our final offer depends on your experience and qualifications amongst other factors.

• A leadership role with real impact. Play a key part in shaping the future of a growing global e-commerce brand and contribute as part of the C-Level team.

• An environment where ideas come to life. Work in a collaborative, fast-moving setting where your expertise helps drive meaningful progress.

• Full ownership of a marketing function that blends creativity and data. Develop strategies that scale while keeping the customer experience at heart.

• A team-driven culture. Work alongside talented colleagues across marketing, product, and growth, sharing knowledge and building something special together.

Plus, a bunch of awesome social benefits, such as:

• Vacation goals: 25 days off per year, plus 1 extra day for every year you stick around (up to 5 extra days!)

• A space to thrive: a fun, bright and award-winning office built by the Journi Team, complete with ping-pong and foosball tables to blow off steam

• Work your way: enjoy a hybrid working model with 40% home office days and flexible hours (core hours: 10am-4pm Mo-Th; and 10am-2pm Fri)

• Go places: we reimburse your public transport card for Vienna €365 yearly

• Plan for tomorrow: additional €300 yearly towards your private pension fund

• Team first: join our yearly team-building Journi to exciting destinations

• Mac your life easier: with a company MacBook, also available for personal use

• Refresh and recharge: in-house or online yoga sessions every two weeks

• Stay healthy: regular in-house health check with Haelsi

• Unlock language skills: with a premium Busuu App membership

• Professional development: Access to resources, courses, and learning programs to help you excel in your role

• Boost your German: weekly in-house lessons in small groups

• Fuel your day: fruits, cereals, yogurt, and milk variations — on the house

• Brew up productivity: Italian-style coffee and teas in our coffee kitchen

• Special treatment: enjoy a premium membership on all Journi products