Digital Marketing Specialist

Title: Digital Marketing Specialist

Location: Vienna, Austria (Hybrid, 2 days in the Hub)

Department: Marketing

Reports to: CEO

Compensation: €55,000 - 70,000 gross annual

About our client:

An Austrian scale-up recently secured a $10M Series A round and is backed by a team of experienced international professionals. They are on the lookout for talented, ambitious, and skilled individuals eager to help build an exceptional company.

Job Description

We are looking for a passionate Digital Marketing Specialist who excels at balancing big-picture strategy with in-depth analysis. You have extensive experience in lead generation, user journey optimization, content creation, and digital marketing. You are innovative, numbers-driven, and KPI-focused, always eager to test and implement new marketing strategies.

You thrive in a fast-paced environment with room for creativity and innovation. As a pragmatic and hands-on professional, you take ownership of your responsibilities, focus on delivering results, and work collaboratively with the team to build a successful global company.

Your Profile

You are a smart, experienced digital marketing professional with 5+ years of experience in digital marketing and lead generation. You have a strong background in customer journey optimization, content marketing, and growth hacking.

• You have a deep understanding of digital marketing strategies and enjoy experimenting with different approaches.

• You are skilled in lead generation across multiple channels, including digital ads, SEO, content marketing, and partnerships.

• You have excellent communication skills and a talent for crafting compelling messaging.

• You thrive in a data-driven environment and make decisions based on performance metrics and KPIs.

• You are highly creative, full of ideas, and eager to develop innovative marketing strategies.

• You are hands-on, solution-oriented, and focused on execution.

• You are a team player, pragmatic, and committed to driving company success.

Key Responsibilities

• Drive lead generation through digital channels such as ads, SEO, content marketing, podcasts, and partnerships.

• Optimize customer journey from landing page to conversion.

• Own marketing budget and performance KPIs to ensure effectiveness.

• Develop and execute brand-building and partnership strategies.

• Continuously test and implement new digital marketing strategies to position Helu as the leading FP&A tool in Germany.

Required Skills & Experience

• Native German speaker with professional-level English proficiency.

• 5+ years of experience in digital marketing & lead generation.

• Strong expertise in experimenting with different marketing tools and strategies.

• Highly analytical, numbers-driven, and detail-oriented.

• Excellent time management and resilience in fast-paced environments.

• Experience in content marketing and growth hacking.

• Ability to work independently with strong ownership.

• Hands-on and execution-focused with a "get things done" attitude.

• Knowledge of HubSpot, Google Analytics, Mixpanel, UserGuiding, and social media platforms.

• A true team player, down-to-earth, and ready to push boundaries.

About Us

pplwise supports leading, fast-growing companies across Europe in delivering on their growth plans. Our services include Recruiting as a Service & Executive Search specializing in the support of technology companies during their growth phases.

We work with publicly traded companies like Uber or JustEatTakeaway, Unicorns like Clark, TIER or Taxfix and countless start-ups and scale-ups funded by top venture capital funds like Sequoia Capital, HV Capital or Cherry Ventures.

pplwise was founded in 2021 and already operated in +20 countries across Europe with a team of +20 talented Talent Partners. Ambitious technology companies manage growth phases with pplwise.