Freelance Marketing Automations Specialist

TechBiz Global is a leading recruitment and software development company. Our diverse, globally distributed team provides IT recruitment, outstaffing, outsourcing, software development, and different consulting services with a primary focus on making our partners achieve their business goals successfully.

With headquarters in Germany we have successful clients all over the world. We can understand your unique needs. Our team has hands-on experience with the challenges that come with rapid growth and the IT sector. That’s why all of our offerings are built with a tech mindset.

We are looking for a Marketing Automations Specialist (Freelancer) for our client. You will play a vital role in assisting the team of Microsoft. You will enjoy a dynamic and versatile work environment of a successful European market-leading company. Focused on assisting our central Microsoft marketing team to improve the European marketing campaign project management.

Key Responsibilities:
• Manage and optimize daily operational requests to support global Marketo operations.Ensure smooth and efficient handling of all automation-related tasks and troubleshoot any issues that arise.
• Set up and maintain automated programs to meet the marketing objectives of various teams and ensure alignment and effectiveness of automation strategies.
• Conduct regular reviews and optimizations of automations and reports. Continuously monitor performance metrics and make data-driven adjustments to improve results.
• Perform regular data cleanups to ensure data integrity. Maintain accurate and up-to-date records within the Marketo system to support effective marketing efforts.
• Cover backend development tasks related to Marketo. Utilize technical skills to enhance and customize the Marketo platform to meet specific business needs.
• Collaborate and engage with Marketing peers in local teams to lead them to successful marketing campaigns.
• Drive Best Practices within the automation team and stakeholders with Marketo and its features.
• Participate in improvements and investigations of new features/developments to enhance the usage of Marketo in the group.

Ideal Candidate Profile:
• Proven experience with Marketo, including hands-on setup and maintenance of automated marketing programs.

•Strong technical skills in backend development related to Marketo.
• Knowledge of data-driven marketing to optimize campaign performance.
• Understanding of efficient marketing campaigns and full-funnel demand generation
strategies.
• Interest in processes and a good understanding of technical aspects
• Excellent organizational abilities, effective communication and collaboration skills.
• Ability to work independently and as part of a team.