Manager, PR Alzheimer (m/f/d) Munich

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For our location in Munich we´re right now recruiting for an office based
Manager, PR Alzheimer (m/f/d)

Summary:
Take responsibility in managing Alzheimer communications in the German market for a market leading, pioneering biopharmaceutical company. Develop and implement local external and internal communication strategies, initiatives and tactics to create awareness for early-onset Alzheimer disease and the first disease modifying therapy to be launched possibly in 2021.

• Prepare the German market and its stakeholders for innovation in the treatment of ALZ through integrated strategic communications initiatives
• Create PR strategies for the specific German market situation targeting various audiences (HCPs, payers, patients), and develop and implement tactics.
• Create and distribute communication content to be used in multiple channels (mainly digital, print); manage communication channels with a strong focus on digital
• Communicate ONE Client/leader in Neuroscience story spearheaded by Alzheimer to external stakeholders (medical press/HCPs/lay media/broad public)
• Create and implement internal communication strategies to enhance “reason to believe” in Client´s ALZ program prior to a possible launch amongst employees.

Main Responsibilities and accountabilities:
1. PR management

• Collaborate closely with local commercial Alzheimer team, medical and other internal partners to ensure PR strategies and tactical implementation are aligned with global Alzheimer strategies.
• liaise closely with multi channel excellence digital project manager and digital team.
• Close collaboration with Public Policy and Govt. Affairs to plan and align communication strategies and tactics.
• Close collaboration and support MAx for specific payer/MAx communication topics.
• Drive PR input in local ICP-Process
• Handle and monitor PR budget.

Medical Media (HCP audiences)

• Based on global strategies create local Alzheimer PR/communications strategies and tactics for medical (HCP) audiences through multiple channels with a focus on digital, working in in close collaboration with Alzheimers cross-functional team (Medical, Patient advocacy, Market Access).
• Implement tactics in line with the legal and compliance frameworks and drive media coverage around key milestones leading up to launch.
• Manage relationship with medical media.
• Identify adequate topics and measures to ensure continuous updates on Client´s Alzheimer research

Lay media

• Build awareness for early Alzheimer/Mild cognitive impairment and prepare for first disease modifying therapy in lay audience through targeted communications

2. Agency management

• Coordination and alignment of medical PR agency, corporate Comms agency and media agency
• Develop integrated plan to maximize impact in digital and print channels (incl. special publication plan)
• Ongoing input/output-analysis with PR agencies and publishing houses (invest vs. quality/quantity of articles), action plans for optimization
• Monitoring and analysis with reporting towards internal stakeholder

3. Stakeholder management:
External: Thought Leader

• Identify spokespersons for PR projects together with product teams for optimal communication of key messages to defined target groups, support cooperation with KMEs
• Integrate spokespersons in communication activities (press conferences, videos, special publications etc.)

Internal: cross-functional Alzheimer team, ONE Client, international colleagues

• Cross-functional collaboration with all functions dedicated to Alzheimer to ensure alignment of PR messages and measures - mainly Medical, market access,
• Cooperate with international colleagues (mainly Corporate Affairs in EU+, Global) to ensure alignment of local and regional messaging

4. Internal communications

• Create communication plan for internal Alzheimers communication - ensuring the importance of this new therapeutic area is seen and plays a leading role in the ONE Client story
• Identify key themes and milestones and choose appropriate channels and platforms for effective message delivery.
• Communicate Alzheimer messages to internal stakeholders.

Qualifications

• Bachelor’s Degree preferably in communications, business or sciences; or bachelor´s degree in other fields with significant experience in communications through internships etc (educational specialization is flexible depending on professional experience)
• Min. 3 years of professional experience in equivalent roles within the Pharma/Biotech industry or within a PR agency assigned with Pharma/Biotech accounts.

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