International Route to Market Insights Specialist (m/w/d)

Are you ready to drive strategic decisions and optimize field sales performance on a global scale?

Join our Sales Analytics team and take the lead in managing performance reporting and analysis across Off-Premise and On-Premise sales. Collaborate closely with our HQ Data Science and Data Management teams to implement key KPIs, support market opportunity identification, and ensure a deep understanding of field sales performance. Beyond short-term tracking, you'll play a crucial role in shaping long-term business strategies, influencing BP and business case submissions, and working alongside multiple departments and leadership teams.

Reporting & Data Quality

In this role, you will be responsible for maintaining, reviewing, and continuously improving regular reports to ensure they communicate the right performance metrics while remaining user-friendly and tailored to the audience. You will collaborate closely with the Data Management and Data Science teams to ensure the implementation of effective data visualization tools, making performance insights easily accessible to all stakeholders. Additionally, you will work with Sales Data Management, Data Science, and regional as well as key market teams to uphold data quality standards—an essential foundation for accurate and efficient data analysis.

Analytical Project Execution

You will lead analytics projects in collaboration with country teams and HQ Field Sales teams for both Off-Premise and On-Premise channels. This includes close coordination with the Data Science department to ensure the successful execution of analytical initiatives and ongoing follow-ups with HQ Field Sales teams to drive implementation. A key responsibility in this role is the development and execution of the Perfect Store 2.0 project, establishing a universal framework for field sales insights.

Effective Communication

A critical aspect of this role is ensuring that insights, strategies, and best practices are communicated effectively to sales teams and leadership. You will define the right channels, frequency, and methods for delivering performance updates, strategic insights, and key trends that impact field sales. This includes preparing and presenting reports to management and supporting the field sales teams in understanding emerging opportunities. As the expert in internal data, you will also integrate external data sources to provide a comprehensive market context. Additionally, you will play a vital role in setting the global standard for Route-to-Market insights and guiding regional and market insight teams in adopting best practices.

2+ years of experience in the FMCG sector, ideally within the beverage industry.

Strong verbal and written communication skills, with a team-oriented mindset and the ability to engage effectively with stakeholders at various levels.

A structured, process-oriented approach with a deep understanding of sales processes.

Hands-on experience in International Sales Business Insights, Distributor/Wholesaler (DP/WHS) Management, and Field Sales Management.

Proven experience in managing projects, with the ability to drive initiatives from conception to execution.

Strong analytical skills, including experience with econometric modelling and statistical analysis.

Proficiency in MS Excel, Access, and PowerPoint; knowledge of SAP BI, Power BI, and Tableau; familiarity with SQL or R is a plus.

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.471 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.